Confessions of a reluctant blogger

For years I've been meaning to blog, but pulled back from the brink every time I've geared myself up to do it.

There are a whole bunch of conscious reasons for this. For example:

1) Analogue generational - for someone not reared on social media, it just didn't feel natural or intuitive.

2) Craft - the best of British over-education had taught me that written self-expression was supposed to be structured and meticulous, not free-form and spontaneous.

3) Absence of relationship - why reveal yourself to a potential audience of billions over whom you have no influence, when what you value is direct dialogue with people where the context is clear and shared?

4) Humility - why would anyone else be interested in yet another narcissistic exercise in vanity publishing?

5) Time - a scarce enough resource, without squandering it further.

Etc.

But what's been trickier to acknowledge or accept is a deeper underlying mechanism.

Blogging was something I felt I had to (professionally, socially, culturally - you name it), not something I wanted to do. The imperative to change my behaviour came from without - from a strange new world with new norms and dynamics that I hadn't signed up to - rather from within.

As we frequently advise our clients, change simply isn't sustainable if it is just an imposed response or reaction to an external stimulus - it also needs to take root and grow within in order to be felt, owned and authentic.

So here we are. Head says I'm up for it. Let's see if heart and habit follow...