Apologies if you’re fed up with apologies, but it seems that
we’ve now entered a permanently sorry state of affairs. People seem to be either making apologies or clamouring
for others to make them. Hastily arranged
press conferences, video apologies, and Parliamentary statements seem to be
becoming the norm. We’ve even had coaches apologising to fans for their team’s “sorry”
performance, although, to be fair, we haven’t had the spectacle of an MP lining
up his “happy family” for a photocall in front of the duck pond for a while. Meanwhile, in the US Romney, whose campaign
book is called “No apologies” has in fact apologised for schoolboy pranks (aka
bullying) but not for his “inelegantly chosen” words on tax payers.
Being sorry, it seems, is an essential part of today’s
discourse. But why is it that someone
saying sorry often leaves us feeling no better.
Perhaps it’s because there is more than one type of sorry. The first type is “I’m sorry [that it
happened]”. In this case it was either a
mistake or an error of judgement. This
sort of thing happens all the time and to everyone. The trick in saying sorry for this sort of
thing is to convey the feeling that one genuinely wants to learn from the
episode. After all, without mistakes
there can be no progress.
The second form of sorry is the “I’m sorry [that I got
caught]”. In this scenario, the person
saying sorry is often not remotely regretful that something happened, only that
it got out. Think of Harry in Vegas or
Clinton with Lewinski. Sorry, perhaps,
for the situation that one’s put oneself and others in; less for what actually occurred.
The third type is more akin to what the Psalmist described
as a broken and a contrite heart. Genuine
remorse is what we really mean by sorry.
It’s the difference between a heartfelt apology and a pre-scripted press
statement. The difference is
authenticity, and authenticity is often the one attribute that seems to be
missing from so many figures in public life. Many people have joked along the lines that
the key to success is sincerity, and that if you can fake that you’re
made. But today’s society is far more
transparent than ever before; perhaps that’s why there’s been such a
significant decline in levels of trust.
Polished performers spouting perfect soundbites tend to reek of
insincerity and as a result we think that they’re sorry that it happened, or
sorry that they got caught, but rarely that they’re really sorry. Authenticity
is one of the key ingredients of true leadership. It is also something that is difficult to
fake. Without it, the word sorry can
never be truly sorry.
Finally, if you’re ever tempted to wheel your bike past the
police and through the wrong exit whilst under the influence of a red mist,
remember Ambrose Bierce’s wise words: “Speak when you are angry and you will
make the best speech you will ever regret.”
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