Size, as they say, isn’t everything. Almost 50 years after the publication of
Schumacher’s seminal work Small is
Beautiful the debate about appropriate size is beginning to take root. Actually, as with many debates about size,
that statement is itself a bit of an exaggeration. In
reality, the current debate is more about whether capitalism has erred in allowing
banks, and other institutions, to become too big to fail. Whereas Darwinian economics allows for, say,
Tesco to go to the wall, received wisdom was that the nature of our dependency
on large banks was such that only by bailing them out with taxpayers’ (aka our
grandchildrens’) money could a financial crisis be avoided.
Similarly, the debate is also about the size of
government. The debt crisis in the UK
and the problems in the Eurozone bring into sharp focus the merits of scale. For some the solution to Europe’s problems is
to increase the powers of the commission and the European Parliament over
fiscal and social issues. Only by becoming
bigger, they say, can we become better. In the US the recent election could be
characterised as a battle between the proponents of large and small government. Here, behind the bluster of Autumn Statements
and “events” there is a quiet ideological battle being whispered about whether
the role of central government is to direct social change or to enable it.
Recently I went to hear the great Nassim Taleb (author of Black Swan) talk about his latest work Antifragile. His central point is that the world is
volatile and that if we are flexible then we can survive; but that if, as is
mainly the case, we crave certainty then we will not survive the crisis that
volatility will invariably present. And
to make matters worse, scale simply makes things worse: the bigger things are
then the greater their exposure to risk.
That includes banks, businesses and buildings (perhaps economies of
scale is yet another oxymoron, providing further reasons why so few M&As
ever succeed).
It occurred to me that the problems of both craving
certainty and too big to fail also apply to people. I frequently encounter people who crave certainty
in their lives. The need for “security”
of income, based on a complex formula incorporating the size of mortgage,
school fees, fine wine, Arsenal season tickets, etc, mean that they have
allowed themselves to become institutionalised and inflexible and, therefore,
vulnerable to change. Some have
purposefully decided to postpone their real life until they have achieved a
degree of financial security (remember the, probably apocryphal, merchant bank recruitment
slogan: “you won’t know your children, but you’ll get to know your
grandchildren really well”). Unfortunately these people often fail to be
themselves; rather, they define themselves by what it says on their business
cards. At the other end of the scale, many organisations find themselves with a
too big to fail leader. The celebrity
CEO (Chief Entertainment Officer) whose self-created ego drives them to seemingly
greater levels of super hero performance would be a good example. However, their drive for growth often leads their
organisation merely to become exposed to greater levels of risk.
Certainty and the desire for scale seem strange bedfellows
but actually they are part of the same issue.
Many do seem to believe that there’s safety in numbers. Our craving for certainty means that we often
see being bigger and better as the way to achieve it. But certainty is merely an illusion. To embrace
risk and uncertainty is to embrace life.
And we should be aware of the lure of scale in our private lives, and watch
out for the desire to become so big that we lose contact with both our true
selves and with reality. Hubris reminds
us that no-one is too big to fail and ignore the words of the eminent psychiatrist,
Dr Frasier Crane, who said: “Faust was a moron.
I’m going to become a star.”
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